Brand output ODM
Brand output concept
Brand output is a new cooperation mode. Based on the original OEM/ODM, it instills the brand's successful management philosophy and implements a complete service model centered on marketing and marketing channels, including “core technology” and “core”. Management, complete research and development, production and operation of brand, support, training and other successful systems, and provide a series of solutions. At the same time provide professional team training for partners, implant advanced innovation concepts and management concepts In the work of the team, improve the quality and combat effectiveness of the entire team.
Brand output is an effective model to adapt to the new market competition environment, which can be summarized as the output of the brand's “core competitiveness”. Enterprises in the industry with strong position provide brand use rights, brand building, brand operation and joint development. Products, transmission management experience and human resources, etc., help other companies to jointly develop the market, thereby achieving the goal of reducing costs, expanding market share, avoiding risks, and enhancing core competitiveness, and winning a strong market position through brand output mode. Marketing method.
Brand output - embodied in the company's cosmetics brand market research, planning, product development, production, packaging, design, production, operations, supply chain management, marketing, marketing management, brand building, implementation and corporate management services System to provide customers with more valuable products and services.
Brand output core specific process business
1. Market research: market research objectives, observation experiments, data analysis, research reports
2, product planning: market analysis and evaluation, product line planning, product positioning, product strategy
3, formula development: formula test, formula debugging, process design, quality monitoring
4, products: proofing, packaging and production, QA inspection, storage
5, brand strategy: brand research, brand positioning, brand planning, brand management
6, brand culture: CI planning, value culture, image culture, cultural communication
7, brand design: VI design, image design, packaging design, terminal design
8, brand marketing: marketing strategy, market competition strategy, marketing system construction, marketing
9. Training: management output, education output, structure and system, patterns and techniques
10, supply chain operations: procurement management, planning and control, logistics support, after-sales protection
Advantage of brand output
Brand output is an effective model for adapting to the new market competition environment. It can be summarized as the output of the brand's “core competitiveness” and is a more valuable product and service provided by Zhuhai Xinxin Biotechnology Co., Ltd. for valued customers.
1, customers can easily understand their own brand.
2. Customers can easily manage their own brands.
3. Teach customers how to market their own brands.
4. Help customers create a reasonable interest space.
Brand whole store output plan
Suitable for:
1. A powerful cosmetics agent plans to launch its own store output and brand output method, but it is not clear about the brand and the whole store output design plan, and there is no experience and time to buy the package materials. Service
2, no experience in the cosmetics industry, want to invest in a brand, but do not know the whole brand and the whole store output design planning, there is no experience and time to buy packaging materials, want to entrust hydro-biological company to export brand ODM one-stop service
Program content:
1. Shuixin Bio communicates with customers, plans the positioning and requirements of the brand and the whole store output, and plans brand copywriting;
2. Shuixin Bio conducts whole brand, whole store product packaging design and related promotional materials design;
3, Shuixin Biological order counters and related product packaging materials, printing boxes, brochures and labels;
4. Shuixin Bio determines the product formula according to the product positioning and requirements of the customer brand.
5. Shuixin Bio provides three certificates (business license, health permit, production license);
6. Shuixin Bio helps customers to send inspections and obtain inspection reports or certificates;
Program features:
1. Shuixin Bio provides customers with whole store output, brand planning and product design;
2. The supporting packaging materials company of Shuixin Bio can provide customers with the optional packaging materials, printing packaging boxes, manuals and labels for the whole store. Customers only need to print and produce the sales materials themselves.
3. Shuixin Bio can provide pragmatic and value-added service packages to help customers maintain their brands and develop their brands.
Brand ODM solution
Suitable for:
1. Plan the industry customers of the brand;
2. Investment customers outside the industry;
Program content:
1. Plan brand copy according to customer's positioning and requirements;
2. Carry out brand product packaging design and related sales materials design;
3. Determine the product formula according to the customer brand product positioning and requirements proofing board;
4. Provide three certificates (business license, health permit, production license);
5. Assist customers in product inspection.
Program features:
1. The customer does not have to worry about the brand planning and design affairs, and the professional team can do the work;
2. The customer is responsible for purchasing the packaging materials, printing and packaging boxes, instructions and labels, and printing and producing the sales materials;
3. Set according to the quantity of processed content and the filling and packaging cost.
Packaged brand ODM solution
Suitable for:
1. Plan the industry customers of the brand
2. Investment customers outside the industry
Program content:
1. Plan brand copy according to customer's positioning and requirements;
2. Carry out brand product packaging design and related sales materials design;
3, order packaging materials, printing boxes, brochures and labels;
4. Determine the product formula according to the customer brand product positioning and customer requirements proofing board;
5. Provide three certificates (business license, health permit, production license);
6. Assist customers in product inspection.
Program features:
1. The customer does not have to worry about the brand planning and design affairs, and the professional team can do the work;
2, customers do not have to worry about purchasing packaging materials, printing boxes, brochures and labels, professional teams can do it for themselves, customers only need to print and produce their own sales materials;
3. According to the low discount of the retail price of the brand products, the customer does not need to pay the brand planning and design costs as well as the product packaging materials and packaging costs.
Adaptable ODM solution
Suitable for:
Small and medium-sized agents
Program content:
1. The brand is registered by the manufacturer, and the operation right belongs to the customer;
2. The customer invests 100,000-200,000 yuan and enjoys the brand regional management right;
3. The manufacturer carries out brand product packaging design and related sales materials design;
4. The manufacturer orders packaging materials for the brand products, printing packaging boxes, manuals and labels, and sales materials;
5, the manufacturer according to the brand product positioning and requirements of the proofing board to determine the product formula;
6, the manufacturer produces and delivers according to the order.
Program features:
1, small funds to do the brand: only need 100,000-200,000 yuan of funds, customers will have large and medium-sized OEM strong brand;
2, small investment, large output: only need the same small investment as the agent, the customer will enjoy the profit margin of the OEM brand;
3. Low risk High income: no need to increase any operating expenses, customers have the same profit margin as brand manufacturers, and profit margin can be transformed into market competitive advantage to help customers create good operating results;
4, according to the customer's opinion to select and determine the brand, at the same time customers do not have to worry about brand planning design and packaging materials packaging, the professional team of manufacturers to do the whole process, customers can have a strong brand in the short term. Customers do not need to pay additional brand registration fees, planning and design costs, packaging materials packaging costs, sales materials and product inspection costs.